A growing number of companies work with freelancers on a regular basis: Upwork’s Future Workforce Report found that a majority of hiring managers (59 percent) work with flexible talent, and they anticipate work done by flexible talent will increase by 168 percent in the next 10 years.
And yet, myths still abound about what freelancers do, how they work, and whether they can be trusted.
“One of the biggest misconceptions I had was that freelancers were hard to find. The second was that you couldn’t find good quality freelancers online,” said Adam Hoffman, vice president of marketing at Singularity University, during Upwork’s Work Without Limits™ New York Summit. “[Today] we work with some of the most amazingly talented people around the world to move our projects forward.”
Singularity University, a global learning and innovation community, works with independent professionals in all areas of its business, from marketing to content to business development. Hoffman’s 14-employee marketing team regularly collaborates with 10 contractors—up to 20 when needed: “It’s important that we have access to freelancers on Upwork so that we can scale and experiment in a more nimble fashion.”
To help other leaders get an inside look at how flexible talent gets things done, Hoffman hosted a panel during the summit with three of the workers his team collaborates with.
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