Hit up Google with a “best niches of 2020” search and you’ll be bombarded with 3,140,000 results. Now, you could close your eyes and pick any one at random to kick off your new decade — but that would be a route straight to dead-ends.
Finding the right niche is more about discovering what organizational strategist Cal Newport calls your "rare and valuable skill.’’ Niches are the places you carefully apply such skills — they’re not just somewhere you “drop-in” for free-for-all gains. When properly embraced, niches will steer you towards the right audience and away from aimless generalities. Popular niches for freelancers include blogging on finance or digital marketing, coding in the world of cryptocurrency, or offering alternative health knowledge and services like Qigong.
While this post won’t tell you which niche to choose in 2020, it will help you learn to tailor your skills as a freelancer to a particular industry or group.
Define your "rare and valuable skill"
You might be tempted to scroll through 2020’s “best jobs” lists and smash every ‘apply’ button you see, but before you do, identify where your strengths actually lie.
First, take stock of your CV/resume, including non-freelancing jobs. List:
Once committed, market it
Now that you’ve decided on a niche, determine the best way to reach your audience. That often means finding the right marketing platforms and making sure that you’re marketing your niche in all applicable parts of your brand, from your freelancer website to the initial clients that you target.
Sign up (if you haven’t already) to freelance service matching sites that sync up with your interest. For example, if you want to work in tech, there's AngelList, AirTasker, while for corporate copywriting there's Contenta, and Reedsy for publishing.
Whatever niche you choose, be specific about the service you’ll offer (i.e. CSS tricks for SaaS businesses) instead of overstuffing your profile with too many offerings.
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